Wade Crescent is a British cowboy, entertainment director and concept designer who specializes in bridging the gap between experiential and hospitality. A country music aficionado, Wade's vision was pivotal in bringing Desert 5 Spot to life. In his role as xxxx, he oversees all entertainment bookings and culture. Previously Wade collaborated with Hwood Group to conceptualize Blind Dragon, a high-end karaoke concept with an A-list clientele and locations in Los Angeles, Chicago, Scottsdale and Dubai.